Privacy Policy

Last updated: February 25, 2025

This Privacy Policy describes how Retro Boy (the "Site", "we", "us" or "our") collects, uses and discloses your personal information when you visit our Site, use our services or make a purchase from us. Retro Boy (the "Site"), or otherwise interact with us through the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, regardless of whether you are a customer, website visitor, or another individual from whom we have collected information in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, amend the "Last Updated" date, and take any other steps required by applicable law.

How we collect and use your personal data

To provide the Services, we collect personal information about you from various sources, as described below. The information we collect and use depends on your interactions with us.

In addition to the specific purposes listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What personal data we collect

The types of personal data we collect about you depend on your interactions with our Site and your use of our Services. When we use the term "personal data," we mean information that identifies, relates to, describes, or can be associated with you. The sections below describe the categories and specific types of personal data we collect.

Information we collect directly from you

Information you provide directly to us through our Services may include:

  • Contact details, including your name, address, telephone number and email address.  
  • Order information, including your name, billing address, shipping address, payment confirmation, email address, and telephone number.  
  • Account details, including your username, password, security questions, and other information used to secure your account.  
  • Store details, including items you view, place in your shopping cart, save to your account, such as loyalty points, reviews, referrals or gift cards, or purchases you make.
    • Loyalty points / product reviews / referrals / gift cards
  • Customer service information, including information you share with us in communications, such as when you send a message through the Services.

Some features of the Services require you to provide us with certain information about yourself directly. You can choose not to provide this information, but if you do, you may not be able to use or access these features.

Information we collect about your use

We may also automatically collect certain information about your interactions with the Services (“Usage data”For this purpose, we may use cookies, pixels and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information about your interactions with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including vendors and service providers who collect data on our behalf, such as:

  • Companies that support our website and services, such as Shopify.

  • Our payment processors, who collect payment information (e.g. bank account, credit or debit card details, billing address) to process your payment, fulfil your orders and provide the products or services you request so that we can perform the contract we have with you.

  • When you visit our website, open or click on our emails, or interact with our services or advertisements, we or third parties we work with may collect certain information automatically through online tracking technologies, such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be handled in accordance with this Privacy Policy. See also the section below, Third party websites and links.

  • How we use your personal data
  • The provision of products and services. We use your personal information to provide you with the Services in accordance with the agreement we have with you, including processing your payments, fulfilling your orders, sending you notifications about your account, purchases, returns, exchanges, or other transactions, setting up, managing, and maintaining your account, arranging for shipping, facilitating returns and exchanges, and providing other features and functionality related to your account. We may also enhance your shopping experience by enabling Shopify to connect your account with other Shopify services you may want to use. In that case, Shopify will process your information as set out in the Privacy Policy and the Consumer Privacy Policy.
  • Marketing and advertising. We may use your personal data for marketing and promotional purposes, such as sending you marketing, advertising and promotional messages via email, text message or post, and to show you advertisements for products or services. This may include using your personal data to better tailor the Services and advertising on our website and other websites. If you reside in the EEA, the legal basis for this processing is our legitimate interest in selling our products under Art. 6(1)(f) GDPR.
  • Security and fraud prevention. We use your personal information to detect, investigate, or take action against potentially fraudulent, illegal, or harmful activity. If you choose to use the Services and register an account, you are responsible for keeping your login information secure. We strongly recommend that you do not share your username, password, or other access credentials with anyone. If you suspect your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for this processing is our legitimate interest in keeping our website secure for you and other customers, pursuant to Art. 6 (1) (f) GDPR.
  • Communication and improvement of services. We use your personal data to provide you with customer service and improve our Services. We do this based on our legitimate interest in communicating with you, providing you with effective services, and maintaining our business relationship with you, in accordance with Article 6 (1) (f) GDPR.

Cookies

Like many websites, we use cookies on our site. Specific information about the cookies we use in connection with supporting our store through Shopify can be found at https://www.shopify.com/legal/cookies We use cookies to support and improve our site and our services (including remembering your actions and preferences), for analytics, and to better understand user interactions with the services (based on our legitimate interest to operate, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our site to better tailor the services, products, and advertising on our site and other websites.

Most browsers automatically accept cookies by default, but you can configure your browser to remove or reject cookies through your browser settings. Please be aware that removing or blocking cookies may negatively impact your user experience and may result in some services, including certain features and general functionality, not working properly or being unavailable. Furthermore, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may share your personal data with third parties for the performance of contracts, legitimate purposes, and other reasons as set out in this Privacy Policy. These situations may include:

  • To vendors or other third parties who provide services on our behalf (for example, IT management, payment processing, data analysis, customer service, cloud storage, order fulfillment, and shipping).

  • To business and marketing partners to provide services and display advertisements. Our business and marketing partners use your data in accordance with their own privacy policies.

  • When you instruct, request, or otherwise authorize us to disclose certain information to third parties, for example, to deliver products to you or through the use of social media widgets or login integrations, with your consent.

  • To our affiliated companies or otherwise within our group of companies, on the basis of our legitimate interest to run a successful business.

  • In connection with a corporate transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal data and sensitive personal information of users for the purposes set out above in 'How We Collect and Use Your Personal Data' and 'How We Disclose Personal Data':

Categories

Categories of recipients

  • Identification information such as basic contact information and certain order and account information  
  • Commercial information such as data about orders, shopping behavior and customer service  
  • Internet or other similar network activity, such as usage data  
  • Geolocation data such as locations determined via an IP address or other technical means
  • Vendors and third parties who provide services on our behalf (such as internet service providers, payment processors, shipping partners, customer service partners, and data analytics providers)  
  • Business and marketing partners  
  • Affiliated companies

We do not use or disclose sensitive personal data without your consent or for the purpose of inferring characteristics about you.

With your consent, we share personal information to conduct advertising and marketing activities as described below.

User-generated content

The Services may offer the ability to post product reviews and other user-generated content. If you choose to post user-generated content in a public area of the Services, that content will be publicly available.

We have no control over who has access to the information you share with others, and we cannot guarantee that parties who do have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of information you disclose, nor for the accuracy, use, or misuse of information you disclose or receive from third parties.

Third party websites and links

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, it is important that you read their privacy and security policies and other terms. We make no warranties and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of any information contained therein. Information you provide in public or semi-public locations, including information you share on third-party social networking sites, may also be visible to other users of the Services and/or users of those external platforms, without limiting their use by us or by third parties. The inclusion of such links on our Site does not imply any endorsement of the content on those platforms or of their owners or operators, unless specifically stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below to request that it be deleted.

As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) any personal information of individuals under the age of 16.

Security and storage of your data

Please remember that no security system is perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, information you transmit to us may not be secure during transmission. We recommend that you do not use insecure channels to transmit sensitive or confidential information to us.

How long we retain your personal information depends on several factors, including whether we need the information to administer your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute and may only apply under certain circumstances. In some cases, we may deny your request, to the extent permitted by law.

  • Right to access/knowledge: You may have the right to request access to the personal data we hold about you, including details about how we use and share your data.
    Right to erasure: You may have the right to request that we delete the personal data we hold about you.
    Right to rectification: You may have the right to request that we correct any inaccurate personal data we hold about you.
    Right to portability: Under certain circumstances and with certain exceptions, you may have the right to receive a copy of the personal data we hold about you and to request that we transmit it to a third party.
    Right to object to sale, sharing, or targeted advertisingYou may have the right to request that we not “sell” or “share” your personal information, or to object to the processing of your personal information for purposes considered “targeted advertising” as defined under applicable privacy laws. Please note that if you visit our Site while the Global Privacy Control opt-out signal is enabled, we will automatically treat this as a request to opt-out of the “sale” or “sharing” of information for the device and browser you use to access the Site, depending on your location.
    Restriction of processing: You may have the right to request that we stop or restrict the processing of your personal data.
    Withdrawal of consent: If we rely on your consent to process personal data, you may have the right to withdraw that consent.
    ProfessionYou may have the right to appeal our decision if we do not grant your request. You can do this by responding directly to our rejection.
    Manage communication preferencesWe may send you promotional emails, and you can unsubscribe from receiving them at any time by clicking the unsubscribe option in the emails we send. If you unsubscribe, we may still send you non-promotional emails, such as emails about your account or orders placed.

You can exercise these rights through the options indicated on our Site or by contacting us using the contact details below.

We will not discriminate against you for exercising your rights. We may require certain information from you, such as your email address or account information, to verify your identity before substantively responding to your request. In accordance with applicable law, you may also designate an authorized representative to submit requests on your behalf to exercise your rights. Before processing a request from an authorized representative, we will require proof of authority to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have any complaints about how we handle your personal data, you can contact us using the contact details below. If you are not satisfied with our response to your complaint, you have the right, depending on where you live, to appeal our decision by contacting us again using the contact details below, or to lodge a complaint with your local data protection authority. For the EEA, a list of the competent data protection supervisory authorities can be found here.

International users

Please note that we may transfer, store, and process your personal data outside your country of residence. Your personal data will also be processed by employees, third-party service providers, and partners in these countries.

When we transfer your personal data outside Europe, we use recognised transfer mechanisms, such as the European Commission's Model Contractual Clauses, or equivalent contracts issued by relevant UK authorities, unless the data is transferred to a country that provides an adequate level of protection.

Contact

If you have any questions about our privacy policy or this Privacy Policy, or if you wish to exercise any of the rights available to you, you can Contact Retro Boy or write to us at De Windturbine 7, Amersfoort, 3815 KP, NL.

For the purposes of applicable data protection law and unless expressly stated otherwise, we are the controller of your personal data.